What’s driving food companies to simplify their recipes
Image credit: jamesyarema via Unsplash
Driven by mounting regulatory pressures and changing consumer expectations, food manufacturers are accelerating efforts to simplify formulas and eliminate artificial additives. Major players, like PepsiCo, Kraft Heinz, and Sam’s Club, are reformulating products, leaving out synthetic dyes and high-fructose corn syrup, while leaning into clean‑label alternatives. These shifts are not only about health or compliance; they’re also aimed at reducing waste, enhancing sustainability, and restoring consumer trust in products that promise both transparency and quality.
Source
Kim, Michelle and Chen, Tianqi and Gershon, Rachel and Scott, Sydney and Kupor, Daniella and Trudel, Remi, Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences and Naturalness Perceptions (August 10, 2022). Available at SSRN: https://ssrn.com/abstract=4186401 or http://dx.doi.org/10.2139/ssrn.4186401
Additional Reading
https://www.bbc.com/news/articles/creqge8xgx4o
https://www.cnbc.com/2017/07/14/packaged-food-companies-curse-of-the-grocery-store-center-aisle.html